Shopping centers can be a great threat to long-standing businesses that are very close to them. However, what could be seen as a huge disadvantage can become an opportunity if we know how to play our cards well
4 ways to use the visibility of a shopping center to attract customers to a nearby business
- Promotional actions: we can carry out special promotional actions, such as workshops, tastings or free samples, with the aim of making your business known and informing potential clients of your proximity.
- Advertising: we can also take advantage of the advertising spaces offered by the shopping center itself, such as billboards or digital panels, to give visibility to our business and attract visitors to the shopping center. Use a striking message or the typical “just objective of increasing your visibility and attracting a broader audience.
- Events: shopping centers usually organize all types of events on their premises. Try to be present at these events or even sponsor some of them. This will give you great visibility.
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